Over the past years I’ve grown an audience that consisted of many different personalities which made it hard for me to pick out a niche to engage with. They say, ‘Go with a niche to build a following!’ and ‘Wouldn’t your readers get confused and bored with all the different things that you post?’ and ‘The lack of consistency is crucial and can negatively affect your growth as a blog’.
But what do people do if they don’t have the slightest clue what the hell their niche is?
I’ve never kept track of any numbers or statistics, mainly because my blog goes a long way back and I have been too inconsistent too often. My audience has changed and fluctuated a lot, too.
Former readers have vanished altogether, new ones have found their way to my little space on the Internet and decided to stay, making themselves heard in the comments, some deciding to stay silent, others just casually browsing through once and again. Some of you just come to simply check up on me, which is cute when you let me know about it.
I love this personal approach much more than that of a formal, superficial one.
Finding a niche?
Even though I’ve been learning about marketing and tailoring an audience or a customer, I’ve very keenly decided not to put myself in a box. A box where I could probably reach many more readers than I currently am.
I’ve decided to just, quite literally, be myself, and write for myself primarily before anyone else. I won’t be a millennial entrepreneur, I won’t be a lifestyle, fashion or beauty blogger. I’ll just simply be a writer that likes to share bits and pieces of herself in the form of a blog and a combination of social media accounts. And the occasional self-published book.
Besides, I have never been all too consistent with the things I am doing – and I have surely not been very consistent with my blogging career. But it’s something I’m genuinely passionate about and I like to put my time and energy into it. It’s something I always decide to pick back up again. It’s not just the sharing that fascinates me while writing a blog. More-so, it’s the expression I get out there.
Schedule and pre-planning?
With everything going on, I don’t really know whether I can keep a promise of a weekly schedule anymore. I hate pre-planning when it comes to blogging. Not very keen on pre-scheduling.
But I can promise that with each new post, I will pour my heart out to you and be a 100% real and honest. Because there’s so much I want to say but it just may take some easing into finding the right words.
“Do I know you?”
I am so accustomed to spilling my guts about myself online that I easily assume that everyone has been with me from the early Tumblr days back in 2010 and that you and I are friends that go way back, even knowing each other’s awkward stages. Nowadays I forget that I’m actually a stranger to most of you.
Let’s not be.